Services

Bookkeeping

• Accrual-based monthly bookkeeping in Xero, QuickBooks Online or Odoo
• Bank, card and clearing account reconciliation
• Supplier bills, expenses and accruals for late invoices
• Setup, clean-up and catch-up of past periods

Shopify reconciliation

• Month-end reconciliation of the Shopify sales report
  • Gross sales, discounts, refunds, shipping and tax compared with the books
  • Monthly summary entries through A2X
• Shopify Payments payouts reconciled to bank deposits
  • Processing fees, chargebacks and pending payouts
• PayPal, Klarna and other payment methods separated
• Gift card and pre-order balances

Deliverable: monthly reconciliation schedule and open items list

Sales channel reconciliation

• Month-end reconciliation of Amazon, Bol.com and Otto settlement reports
• Fees, deductions and refunds recorded
• Reserve and pending payout balances tracked
• Net sales by channel and country, including physical store sales

Payment platform reconciliation

• Month-end reconciliation of Stripe, PayPal, Shopify Payments, Klarna and Whop accounts
• Processing fees and charges recorded
• FX differences on multi-currency payouts
• Chargebacks, disputes and reserves

Inventory and COGS

• Landed cost per SKU, including production, packaging and freight
• Month-end inventory valuation, including 3PL stock
• Slow-moving stock review
• Gross margin by SKU

Multi-entity and multi-currency

• Intercompany transactions and balances
• Consolidation across entities and currencies
• FX revaluation
• Coordination with tax advisors on VAT, OSS, sales tax and transfer pricing

Part-time financial controller

• Review of the external accountant's monthly bookkeeping
  • Errors and missing entries listed, corrections followed up
• Receivables and payables reconciliation
  • Overdue invoices and collection follow-up
• Invoicing tracked against contract milestones
• Monthly finance report for the CEO

Deliverable: monthly review checklist and CEO report

P&L review

• Verification of the existing P&L
  • Sales, cost and expense lines checked against source reports
• Missing costs, duplicate entries and timing errors
• Profitability and cash flow assessment

Deliverable: written report with findings and the corrections needed

P&L reporting

• Weekly or monthly P&L, as you need it
  • By brand, sales channel, country and product
  • Compared with the prior period and the same period last year
• Budget vs actual
  • Variances explained line by line
• OPEX split into fixed and variable
• Monthly balance sheet and cash flow statement under US GAAP or IFRS

Deliverable: Excel, Google Sheets or PDF report with a short commentary

Performance and KPI reporting

• Sales KPIs
  • Net sales, order count, AOV, return rate
• Marketing KPIs
  • Ad spend, CAC, MER, platform ROAS vs financial ROAS
• Profitability KPIs
  • Gross margin, CM1, CM2, CM3, profit per order
• Cash and inventory KPIs
  • Cash position, days of inventory, cash tied up in stock

Deliverable: weekly or monthly KPI pack, Power BI or Google Sheets dashboard

SaaS and subscription accounting

• Monthly close and financial statements under US GAAP
  • With variance analysis
• Deferred revenue schedules under ASC 606
  • Monthly and annual plans, refunds and plan changes
• MRR, ARR and churn reporting
• Intercompany transactions and reconciliations

Deliverable: monthly close pack and deferred revenue schedule

Cash flow forecasting

• 13-week cash flow forecast
  • Collections, supplier payments, ad spend, payroll and tax, week by week
  • Inflows based on marketplace and payment platform payout schedules
• Rolling 6 to 12 month forecast, updated weekly
  • Weekly forecast vs actual
• Cash conversion cycle
  • Days of inventory, receivables and payables
• Cash reserve policy
  • Minimum cash level and warning threshold

Deliverable: forecast file and a short weekly summary

Budgeting and financial modeling

• Annual budget
  • By sales, COGS, advertising, payroll and overhead
• Monthly, quarterly and annual forecasts
• Growth scenarios
  • Cash, inventory and ad budget needed if revenue grows 20%, 50% or 100%
• Forecast vs actual review

Deliverable: budget and scenario model

Ecommerce unit economics

• CM1, CM2 and CM3 by product, offer, channel and market
• Customer acquisition
  • CAC (blended and new customer), MER, break-even ROAS, payback period
• Customer value
  • Cohort LTV, repeat purchase rate and subscription retention
• Cost per order
  • Refunds, chargebacks, fulfilment, pick & pack and shipping

Deliverable: unit economics model with monthly updates